Chalis specialises in creating, naming, designing and communicating brands that women will love. We understand how to talk to women in a way that engages and resonates, through channels that are effective and trustworthy. Women love a good story and we know how to tell it.

• Case Study 1 - Cook Islands
• Case Study 2 – Sweete
• Case Study 3 – LayAway
• Case Study 4 - NZ Football

Latest Story

Advertising to women…the BIG niche

If there were a segment of the market that globally controlled 20 trillion in consumer spending and one, which the Harvard Business Review reported to now be driving the world economy, would you make them a priority? Seem silly not to and yet many brands do not have a robust strategy when it comes to the female consumer.

You also can't assume that this powerhouse of purchasing is restricted to traditional female products. Instead they are buying in segments previously thought as male bastions. In the USA women account for 80% of all consumer purchases, the break down across market segments look like this:

• 91% of New Homes
• 66% of PCs
• 92% of Holidays
• 80% of Healthcare
• 65% of New Cars
• 89% of Bank Accounts
• 93% of Food
• 93% of OTC Pharmaceuticals

Based on these numbers and current strategies many companies should be concerned. But what an amazing opportunity for brands that are prepared to make the effort to understand their female customers and really engage with them. However make no mistake, it will take some effort! Women are tough customers. They weigh up nine times as many factors as their male counterpart before making a purchase and demand more from products, services and advertising campaigns.

Men and women are different. Enjoy it, embrace it and deal with it. After all, this niche is not really a niche at all.