Advertising to women. the big niche

In a 2009 article The Harvard Business Review said, “Women now drive the world economy. Globally, they control about $20 trillion in annual consumer spending. In aggregate, women represent a growth market bigger than China and India combined. Given those numbers, it would be foolish to ignore or underestimate the female consumer.”

The She-conomy Marketing to Women Report supported the increasing power of the female economy in the USA, with women accounting for over 80% of all consumer spending. And yet in one survey from that report 91% of women said that advertisers didn't understand them.

Although men and women fundamentally think, speak and behave entirely differently (think Venus and Mars) advertisers continue to communicate with them in the same manner. So how surprising is it really that many brands are missing the mark with women.

What chalis Does

• It understands the process women go through when they shop
• It talks to women in a way that resonates and connects with them
• It reaches them through channels that are effective and trustworthy
• It specialises in creating, naming and designing brands that women will love
• It specialises in branding and advertising female only products
• It specialises in branding and advertising products where women are the key decision makers when purchasing
• It understands how women network

Please contact Chris Ivers to find out more about effectively Advertising to Women